On October 23rd, swissnex' Beijing team dedicated this year’s Swiss day to Peking University’s international culture festival, where the embassy staff run an interactive booth on Switzerland’s innovation culture.
Among the 60 countries promoting themselves to thousands of visitors, the Swiss booth had the honour to be the largest one. While our country benefits from a positive image in China, its achievements in the fields of innovation, education and research remain usually unknown to the general public. For this reason, our swissnex' booth focused on Switzerland's innovation power.
In order to deliver this message, the Swiss booth presented several explanatory panels highlighting Switzerland’s innovative strength and competitiveness, the key factors behind its success and some concrete examples of Swiss innovative projects and researches. This message was further promoted with TV screens broadcasting different videos about Swiss innovation. Furthermore, visitors also had the chance to try the smallest portable wireless scanner of the world and a cutting-edge scanner mouse invented by a Swiss start-up (Dacuda). More...